Home > More about bigFIG and digital magazines

  • About us

    bigFIG Digital Media Ltd is a digital media specialist based in the United Kingdom, with operations in Cape Town, South Africa.

    We design & publish self-contained, rich multimedia digital magazines (digimags) that can be viewed online or downloaded.

    Our focus is on:

    • Creating compelling and unique content for digital consumption
    • Innovation in digital media and delivery
    • Partnering with existing loyal and robust communities

  • What is causing the swing to digital media consumption?

    • The increasing need for businesses to communicate an eco-sensitive message to the important people in their lives – staff, clients, financial markets & the broader public
    • Increasing public awareness of and concern for the environment
    • Carbon footprint sensitivity: eco-friendly media production and distribution
    • Increasing broadband penetration and consumer take-up of related media
    • Rich Internet Application technology maturity (for example Adobe AIR)
    • Advertisers seeking more engaged and valuable audiences
    • The increased 'time to kill' created by extended in-transit time for commuters
    • Print media industry profitability and cost challenges

  • Our market

    Our digimag consumers are

    • comparatively wealthy
    • increasingly digitally savvy
    • increasingly environmentally aware
    • passionate & informed
    • expanding
    • not defined by age, race or gender

  • The advantages of digital media over print

    • Rich multimedia experience
      • Audio, video, animations (our digimags 'walk and talk')
      • Back-lit viewing computer screens create a remarkable visual experience
      • Easy to tailor for specific client/consumer needs (language, branding, etc.)
    • Interactive
      • Speak with staff and clients rather than at them
      • Able to measure response
    • Cost-effective
      • No paper, printing or physical distribution costs
      • Low cover price, therefore more potential readers
      • Low advertising rates
    • Greater reach
      • Fewer delivery logistics
      • Instant availability
      • Accessible in remote areas
    • Environmentally friendly 'eco-mag'
      • Minimum carbon emissions and pollution
      • Saving of trees and water

  • Contact us

    Simon Espley

    Email simon.espley@bigfig.com

    Mobile +27 (0)82 577 3253