• Our products

    Excellence is not a skill. It is an attitude.
    Ralph Marston

    Multimedia publications for online & offline viewing

    Forget page-flipping PDFs, this is electronic publishing like nothing you have seen before.

    • We use sophisticated, behind-the-scenes technology and easy-to-use navigation to create rich, interactive experiences. The result: an exciting, environmentally friendly, cost-effective digital experience, and an advertising/marketing tool with superior reach.
    • Our content is of premium quality.
    • Our innovations put us ahead of the game. We use video, graphics, animations, photography and text to tell our stories, whereas most digital magazines are simply facsimiles of their print editions.
    • We are pushing the boundaries of the cross-over between digital magazines, games and applications.
    • We are flexible and will adjust our content offering to what users want and technology can deliver.
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    We do the work, you reap the rewards

    Use our digital publishing and social media management skills to talk with your customers and staff, not at them.

    We seamlessly merge our technology and platforms with your branding and content, to create your very own interactive digital media. Your commitment to time, and human resources is minimal.

    Along the way we convert your flat content into a fun, inspirational multi-media experience. The degree of interaction and animation will depend on available content and budget.

    Contact CEO Simon Espley for more details.

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    Some examples of our work

    Safari interactive logo

    Safari interactive magazine comes from the award-winning Africa Geographic stable and is published under license from Africa Geographic Holdings, owners of the trademark. The inspiring travel and natural history features, rich with video clips, animations and beautiful images, will keep you enthralled and entertained.

    Click here for the latest issue.

    PLANET digimag (logo)

    PLANET digimag is an exciting, entertaining, attitude-changing digital exploration of the vast and fragile realm in which we live. We travel the world, reporting on climate change, population impacts, energy, transport, food, society, culture, biodiversity and Earth’s great wild landscapes. PLANET digimag is produced in association with WWF International.

    Click here for the latest issue.

    We have also produced a branded PLANET edition for Standard Chartered Bank.

    United Nations Environment Programme Finance Initiative (logo)

    This is a one-off publication we published for the United Nations Environmental Program, for circulation to attendants at the UNEP Finance Initiative 2011 Global Roundtable in Washington DC.

    Click here for the UNEP-FI special PLANET report.

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  • Life beyond paper

    Growth in the media industry will come from digital. Print has to adapt to a more impatient, mobile and empowered reader.
    Simon Espley
    CEO bigFIG Digital Media Ltd

    Why digital magazines?

    Well, here are 5 good reasons for starters:

    1. Digital provides a rich multimedia experience tell me more

    • Audio, video and animations make our digimags walk and talk
    • Backlit screens create a superior visual experience

    2. Digital is interactive tell me more

    • Speak with clients and staff rather than at them
    • Measure the response

    3. Digital is cost-effective tell me more

    • No paper, printing or physical distribution costs
    • Low cover price, therefore more potential readers
    • Low advertising rates
    • Easy to tailor for specific client/consumer needs (language, branding, etc.)

    4. Digital has greater reach tell me more

    • Fewer delivery logistics
    • Instant availability
    • Accessible in remote areas

    5. Digital is environmentally friendly tell me more

    • No paper is used in production
    • Electronic delivery via the internet
    • Therefore minimum carbon emissions and pollution
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    What is driving the rush to digital?

    Media owners, advertising and technology industries, users and environmental agencies all want digital media to flourish. Why is this?
    • The massive upsurge in digital media consumers, thanks to the race by Apple, Amazon, Google, amongst others, to develop digital media reading devices (smart phones, tablets and computers) and distribution channels – and the trend is increasing.
    • Consumer-driven desire for trustworthy, succinct information digested from the chaotic information overload that is the internet.
    • Carbon footprint sensitivity: eco-friendly media production and distribution.
    • Globally increasing broadband penetration and consumer take-up of related media.
    • Rich Internet Application technology maturity (for example, Adobe AIR & HTML5).
    • New media opportunities for advertisers eager to engage with focused, valuable audiences.
    • The increasing in-transit time that commuters and travellers around the world have on their hands. They are prime targets for engaging, digital ‘info-tainment’.
    • Profitability and cost challenges in the print media industry.
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  • Let's do Business

    Trust is the highest form of human motivation.
    Stephen R. Covey

    There are a few ways we can do business together

    • We will create your very own interactive media that will allow you to engage with your customers and staff. Click here for more details.
    • Advertise in our interactive magazines . Click here for an example.
    • For more information, contact our CEO Simon Espley.
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    What our commercial customers say

    Standard Chartered Bank logo
    Rachel Potter, Standard Chartered Bank Group Sustainability, says:

    Thanks to the visually stunning and superbly designed PLANET digimag, we have an amazing interactive communications tool which helps to engage our staff on the environmental issues facing them, our business and our clients.

    Africa Geographic Holdings logo
    Dr Steve Boyes, director of Africa Geographic Holdings, says:

    We wanted to give our faithful print readers a free gift that would add value without competing with our printed products, and so Safari interactive magazine was born. The response has been phenomenal – so good in fact that we decided to make the digimag a stand-alone product with its own pricing model. Our exposure to the unbelievable energy and focus on premium quality at bigFIG has opened our eyes to the future of digital publishing.
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    Our readers love our digimags

    Here is a sampling of what our readers have said about our digimags. If you have feedback about our digimags email us here.

    An incredible presentation of beauty and knowledge. I only wish there were more issues.
    Wes Kirkpatrick, Trenton, US
    Superb as per normal. The digimag format must be one of the best available – certainly that I have seen anyway.
    Grant Lewthwaite, Sydney, Australia
    This is the first time I have downloaded your digimag and I have to say it is very well done. I will definitely be using this in class to teach first-year students reading skills, but also to develop environmental awareness.
    Andrew Cragg, University of Nottingham Ningbo, China
    I think the digimag is fantastic. From my family’s side we are making every effort to understand more and more about climate change and our impact on this home of ours – Earth.
    Robin Jones, Singapore
    What a wonderful production. Very often e-mags promise much and deliver little. The latest digimag delivers wonderfully. Excellent in every way and very easy to navigate. Congratulations and long may you continue.
    Michael Lewis, Johannesburg, South Africa
    What a great interactive magazine. I love my paper Africa Geographic, but the digimag takes it to a new level.
    Greg Meaker, Indaba Safaris, South Africa
    Africa Geographic and its spectacular, interactive online edition are simply the most exciting way to explore the continent. It is not just the amazing technology you are using, but the brilliant content too.
    Chris Westinghouse, Sydney, Australia
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  • Sustainability

    A business that makes nothing but money is a poor business
    Henry Ford

    We believe that:

    • promoting the take-up of digital media will reduce the pressure on our planet's precious resources;
    • educating people and corporations about sustainable living is key, for ourselves and our planet;
    • we do well by doing good.
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    More than just a buzzword

    What does sustainability mean and why should I care?

    Sustainability is integrating economic, environmental and social considerations into decision-making to meet the needs of the present without compromising the ability of future generations to meet their needs.

    Why?

    You should care because the world you live in is taking strain from the pressure we are putting on it.

    There are lots of things that the Earth does without making a big deal of it, and we tend to take these gifts for granted.

    • Provisioning services such as the production of food, clean water, pharmaceuticals and energy.
    • Regulating services such as carbon sequestration, and the control of climate and disease.
    • Supporting services such as nutrient cycles and crop pollination.
    • Cultural services such as spiritual and recreational benefits.

    Humans are consuming more natural resources than the Earth can produce – and this equation is getting worse every day – already we are in ecological overdraft and are rapidly reducing the Earth’s ability to render these ecosystem services. According to WWF, if we continue with business as usual, by 2030 we will need two planets to keep up with humanity’s demand for goods and services.

    Soon – probably in your lifetime – the quality of life for all living things, us included, will reduce significantly as the planet reshuffles its resources and tries to keep the web of life intact. Later (do you have or plan to have children and grandchildren?) things that you take for granted will disappear – clean air and water, bee-pollinated food (many fruits, vegetables, nuts and grains), forests and wild fish. Disease and natural disasters will be the order of the day, affecting commerce and political stability. In short, the world as you know it will cease to exist.

    So you should care (lots).

    But we can turn this depressing scenario around and enjoy lifestyles that are both fulfilling and sustainable.

    So there is hope?

    Of course, yes. It is purely a matter of choice. The solution lies in taking responsibility for your patch – business and personal – and becoming part of the solution. Once you are in control of your patch, expand your field of influence to your friends, family and colleagues. Environmentally sound practices save money in the medium and long term. So educate yourself and start taking small steps to becoming a sustainable person or business.

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    Actions speak louder than words

    There is no silver bullet, no neatly packaged sustainability solution. Being sustainable means doing lots and lots of things – some small and some big – to make things better, not worse.

    We could argue that our entire business model is by definition carbon-friendly – because it is digital. We could also argue that some of our digimags are tools to entertain and educate about the natural world and encourage sustainable lifestyles and business practices.

    But that is just too easy, it feels like a cop-out.

    So this is some of what we do on a daily basis to be sustainable. In essence, we do all we can to avoid harmful practices and when harmful practices are inevitable, we mitigate the damage.

    • All the electricity we use is generated from renewable energy sources. See our certificate here.
    • Four times a year, the bigFIG team members plant indigenous trees to mitigate their carbon emissions generated by road travel between home, work and meetings. This project is undertaken in partnership with government conservation officials, NGOs, local communities and landowners. See our blog for more details.
    • Our websites are certified as carbon neutral.
    • We use Skype and telephone conferences wherever possible to reduce air and road travel.
    • When travelling by air, we always mitigate our carbon emissions by purchasing credits from the relevant airline.
    • We have converted our office garden into an indigenous and water-wise oasis.
    • All our computer hardware is selected based on its sustainable credentials.
    • We have inserted green (no power needed) extraction fans for our hot summers, instead of air-conditioning units that consume gas and electricity.
    • We recycle all our office rubbish.
    • We minimise paper use in our office, and when printing is necessary, we use scrap/recycled paper.
    • We have replaced our office’s halogen light bulbs with fluorescent ones.
    • During winter, we use wall heaters only when necessary, which consume the same amount of electricity as a light bulb.
    • Most of us use laptops, which consume less energy than desktop computers.
    • All computers, copiers, printers, etc., are switched off after work hours.
    • The photocopier is used as little as possible, and when not in use it is put on standby.
    • A small, diesel-powered office delivery vehicle is well managed to minimise kilometres travelled per day.
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  • About Us

    A brief explainer video on what bigFIG does

    And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.
    Steve Jobs

    We publish interactive media for online, download and app.

    And we manage the social media ecosystems in which they thrive.

    We do this from our head office in London and our production office in Cape Town.

    Our customers wish to break through the clutter and make an impact with their media. They wish to engage, inspire and educate their customers, staff and broader communities with digital story-telling. We create and manage sticky content for increasingly mobile, empowered and connected media consumers.

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    Introducing our rapidly growing team

    DIRECTORATE

    Simon Espley show bio
    CEO simon.espley@bigfig.com

    Simon Espley CEO

    Simon Espley

    Simon is a chartered accountant and past director of various companies in the finance and media industries. After raising capital for bigFIG’s early stages and playing the part-time role of interim CEO during the crucial first 2 years, Simon decided to jump on board full-time in late 2009. Simon explains, ‘The opportunity was too good to miss, I know a winning team and business model when I see it.’ Simon is an active conservationist in his personal capacity, serving as trustee/director of various successful conservation projects. He is a luminary of the WWF One Planet Leader program and a committed sustainable lifestyle advocate who practises what he preaches. See him on LinkedIn.

    Peter Borchert show bio
    Director and chief of content, peter.borchert@bigfig.com

    Peter Borchert Director and Chief of content

    Peter Borchert

    Peter has a publishing career spanning 40 years and hundreds of books and magazines. In 1992 he turned his back on the corporate world (he was CEO of a book publishing company) and founded the award winning magazines Africa Geographic and Africa – Birds & Birding. Peter has regularly spoken at conferences, is a widely respected commentator on conservation and global issues, and has an extensive network within the global NGO industry.

    Steve Boyes show bio
    Director, steve.boyes@bigfig.com

    Steve Boyes

    Steve Boyes

    Steve has a PhD in Zoology and has presented at the Universities of California (Berkeley), Oxford, Cambridge, Colorado and Cornell. He is widely published in scientific literature and popular media. Steve has worked as a biodiversity consultant, wilderness guide and environmentalist and spends as much time as possible in remote wilderness areas. He says, ‘Combining the huge business opportunity of pioneering carbon-friendly digital media with my passion for the environment is very exciting. We’re surfing the front of this wave and it is totally enthralling, a real buzz.’

    COMMERCIAL

    Harriet Nimmo show bio
    Commercial Director harriet.nimmo@bigfig.com

    Harriet Nimmo

    Harriet Nimmo

    Having spent all her free time and money travelling round Africa for the past 20 years, Harriet has finally jumped ship and left Blighty to join bigFIG as Commercial Director. Here her role is to build corporate partnerships and develop revenue streams for bigFIG’s exciting portfolio of digital magazines. Previously she was CEO of Wildscreen - delivering the internationally renowned wildlife and environmental film festival, the WildPhotos nature photography symposium as well as being responsible for developing the award winning www.ARKive.org – the world’s digital databank of film and photos of endangered species.

    SUSTAINABILITY

    Shelley Prince show bio
    Sustainability manager, production co-ordinator and personal assistant to the directors, shelley.prince@bigfig.com

    Shelley Prince

    Shelley Prince

    Shelley began her career in advertising as a traffic manager, but her passion for the outdoors soon drove her to the multiple-award-winning print publishing arm of Africa Geographic as traffic manager and personal assistant to the directors. After 12 happy years with Africa Geographic, Shelley made the move to digital media at the same time as Africa Geographic outsourced its digital magazine production contract to bigFIG. Shelley has a well-earned reputation for production efficiency – her busy style and no-nonsense manner has earned her the nickname The Bulldog among her colleagues at bigFIG. No surprise then to find that Shelley runs marathons in her spare time. Her role as sustainability manager gives her a great sense of fulfillment and enjoyment. Her eye for detail is a great advantage in the multi-layered approach required by any business in the drive for true sustainable status.

    EDITORIAL

    Paul Steyn show bio
    Editor - Safari interactive magazine, paul.steyn@bigfig.com

    Paul Steyn, Editor Africa Geographic digimag

    Paul Steyn

    Paul grew up in the hustle and bustle of Johannesburg in South Africa and often found solace retreating into the vast wilderness areas of Africa. After studying Media in Cape Town for 4 years, his brooding enthusiasm for the bush resulted in a brief career guiding guests through the Big-Five game reserves of Mpumalanga for &Beyond – one of Africa’s most luxurious game lodge groups. He then needed to get back to a normal life and, after working in online news publishing for a time, he decided to combine his passion for wildlife, writing and digital media by joining the bigFIG team.

    Holly Meadows show bio
    Assistant Editor - Safari interactive magazine, holly.meadows@bigfig.com

    Holly Meadows

    Holly Meadows

    Holly was born and raised in the rural British Counties, her mother began life on a sugar farm in Zululand. After reading Anthropology at university in London, working for a political activist filmmaker in India, and doing a short stint under the bright lights of Bollywood – she decided it was time to return to the motherland. To earn a crust in the name of wanderlust, Holly finished up a post grad in media and hotfooted around South Africa as a freelance travel journalist. Now, she's landed up in the hallways of Safari magazine.

    Sean Messham show bio
    Assistant Editor - bigFIG, sean.messham@bigfig.com

    Sean Messham

    Sean Messham

    Born in scenic Cape Town, South Africa, Sean grew up enthralled by the wonders of nature. But it was while hiking in the Cederberg mountains that he discovered photography was to be his thing. So, after finishing school at Wynberg Boys' High, he trekked off to Rhodes University in Grahamstown to study photojournalism and history. Keen to get on with it after university, Sean worked at an international communications company before finding his little niche at bigFIG. Finally, a place where he can indulge his passion for the environment, photography and writing while connecting to the snapping networks of digital media.

    Tim Jackson show bio
    Scientific editor, tim.jackson@bigfig.com

    Tim Jackson

    Tim Jackson

    Tim’s life is a little confused. Born in the West Indies, he grew up as a nomad traveling through much of the world before settling to a life researching wildlife in South Africa. A few years ago he was wrestled from the ivory towers of academia and dumped headlong into the world of journalism. Today he acts as a translator, spending much of his time turning the gobbledygook language of science into things most of us can actually understand. Having wielded a camera since the tender age of 8, Tim is something of a photographic geek too, and his pictures have a habit of turning up in bigFIG’s digital magazines.

    DESIGN

    Alessandro Bonora show bio
    Art director, interaction design, alessandro.bonora@bigfig.com

    Alessandro Bonora, Art director, interaction design

    Alessandro Bonora

    Alessandro likes to think he could have been a great travel writer, but in truth he is far better with visuals. After studying Journalism he began a brief but doomed stint in hard news before seeing the light and opting for a career on the visual side of the creative word. Alessandro spent some time as a designer for an advertising agency in Rome, and then returned to South Africa to work as an Art Director for an award-winning conservation magazine. When bigFIG offered him the opportunity to ply his trade in interactive magazines, Alessandro jumped and has been happily skydiving ever since. He is mildly addicted to coffee and comes down to Earth every now and then for a game of cricket (he plays for Italy).

    Roger Landman show bio
    Flash designer, roger.landman@bigfig.com

    Roger Landman

    Roger Landman

    Digital builder and devout follower of the Adobe Flash discipline, Roger saw the impact that electronic media had on people during 5 years in the e-learning environment. He formulated his own ideas and concepts on how technology could herald a new era in experiencing stories rather than merely being exposed to them. However, it wasn’t until Roger joined the bigFIG team that his vision finally stopped being a daydream and become his day job. Very excited to be in the right place at the right time, Roger continues his quest to perfect the ultimate storytelling platform. He is like a sponge for Design Thinking, continually researching and playing with new ideas for user-experience design and learning as much as he can along the way. In his spare time, Roger continues to pursue his passion for digital storytelling by exploring and creating web-comics. He has also begun to acknowledge that Flash might not be the only answer to all the digital world’s troubles and so he spends some time pondering life after Flash.

    Gareth Campbell show bio
    Graphic designer, gareth.campbell@bigfig.com

    Gareth Campbell

    Gareth Campbell

    Much of his early history is a mystery. It is assumed that Gareth was raised by a wild herd of spray cans. After managing to drag himself out of high school he completed his Bachelors degree at CPUT (Cape Peninsula University of Technology) and very quickly began to ply his trade in the design industry. He is a versatile designer, with a wide skill-set in many of the design disciplines that are required in today’s cut-throat industry. Gareth is always willing to work outside of his comfort zone, and never afraid to produce pearls of wisdom in times of need. He is quite well known for his smart mouth, endearing nature and excellent selection of montage music!

    CUSTOMER EXPERIENCE

    Simon de Haast show bio
    Customer experience architect, simon.dehaast@bigfig.com

    Simon de Haast

    Simon de Haast

    Simon is responsible for the customer experience at bigFIG, and because a large component of our products are digital, he is deeply involved with technology strategy. He has guest lecturered on branding and innovation strategy at Vega Brand School, Gordon Institute of Business (GIBS) MBA and the University of Cape Town Graduate School of Business, and has spoken at numerous conferences on innovation, mobile technology and customer insight. He is strongly influenced by writers such as Fritjof Capra, Marshall McLuhan and Tom Kelly, and would pay to work at IDEO – one of the leading design firms in the world. Since that would have been too expensive, he decided to start his own innovation and experience design firm in Cape Town, South Africa. One day a client (bigFIG) made Simon an offer he couldn’t understand, so he joined in August 2009, finding a home for his passion for media innovation and digital technology. He also moonlights as a live music photographer and is often seen lurking around on stage living vicariously through the rock bands he photographs.

    Josephine Bestic show bio
    Audience development manager, jo.bestic@bigfig.com

    Josephine Bestic

    Josephine Bestic

    A formative background in marketing special-interest print magazines fueled Josephine’s passion for publishing, and observing the exponential growth of the digital magazine and reader/tablet market in recent years made it an easy decision to cross over from print. She says, ‘With a commitment to a completely green regime at home, the idea of producing Earth-friendly magazines makes what I do for a living more of a lifestyle than a job.’ Charged with growing the audience of bigFIG’s digimags and social communities, Josephine combines the extensive experience of her career in marketing with an intense interest in the channels and media opening up in the infinite digital arena. When not pecking away at her laptop, Josephine can be found bothering the great white sharks of False Bay in Cape Town on her longboard or looking for ‘her’ [Rufous-chested] Sparrowhawk on the mountain-bike trails around Tokai Forest.

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    Good question!

    Fig trees are the go-to trees in the wild for food, nesting and protection from the elements. But what has this got to do with our business?

    Nothing really, we just like fig trees. Yes, we are the go-to company for digital media and, yes, we do use phrases like low-hanging fruit every now and then, but essentially we just love the trees and their role on Earth.

    So if you are in the wild and looking for animals and birds, head over to the nearest big fig trees. They are usually the largest trees in the area – you cannot miss them. Chimpanzees even use the huge buttress roots to communicate with each other over large distances by drumming on them with their feet.

    Many fig trees fruit pretty much throughout the year, providing a stable and nutritious diet for humans and wildlife. They have tremendous cultural, spiritual and agricultural significance for humans the world over.

    Fig trees grow in all habitats, from equatorial jungle to dry rocky mountain slopes, and wherever they grow they are essential to local people and wildlife. They come in all shapes and sizes and are very adaptive to their immediate environment.

    And of course, like all trees, fig trees take carbon dioxide from the air, using the carbon to make wood (climate change experts call this sequestration) and the rest is expelled as oxygen.

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    We would love to hear from you

    General enquiries info@bigfig.com

    CEO simon.espley@bigfig.com

    To contact individual team members, click here.

    Telephone UK +44 (0)20 7193 4561

    Telephone South Africa +27 (0)21 762 2180

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